Hello! and Mail take on OK! / Express

Hello cover

Hello cover

Celebrity weekly Hello! has signed a distribution deal with Daily Mail owner Associated Newspapers so it will appear in newsagents on Monday, a day before arch rival OK! – owned by Richard Desmond alongside the Daily and Sunday Express – and its other competitors, including Bauer’s Heat and IPC’s Now!.

Publishing director Charlotte Stockting tells the Observer it should boost Hello!‘s 420,000 weekly sale by 20,000-30,000 copies.

Celeb mags have long fought using cover price, and by buying up big wedding exclusives; now it’s a race to get on the shelves.

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