Hard times for magazine sales

WH Smith, Britain’s biggest magazine retailer,  saw a fall of 8% in magazine sales over the past year. So in one way it’s no wonder the PPA has cancelled this year’s Magazine Week promotion, which was scheduled for September.

However, you can understand the reaction of the National Federation of Retail Newsagents, which told Retail Newsagent it was  ‘astonished that at a time when we need to push magazine sales  … that they have dropped it’.

WH Smith said: ‘The magazine market continues to be challenging, particularly for monthly magazines and partworks where we are traditionally strong.’

The company picked out exclusive titles such as Jamie Oliver, from the laddish TV chef, TV spin-off Heartbeat and late steeplejack’s Fred Dibnah as supporting sales and said sticker collections were still strong.

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