Deloitte suggests digital U-turn

Declining advertising revenues, increasing costs and a dismal economy could see off one in 10 magazines and newspapers in 2009, according to a report (Stop the presses: print in peril) from Deloitte quoted in Media Week.

The solution? ‘Significantly reducing’ online activity, to drive people back to the physical product, a strategy Deloitte finds evidence for in Japan, which has restricted its online presence, and where titles have suffered lower declines in readership and advertising than in North American and Europe.

Can this be the same firm that summarised an earlier report so:

Cannibalisation is a myth: digital complements rather than competes with print;

Blogs and user generated content supplements rather than threatens.’

That was two years ago, but what a U-turn.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: