Scary sums for digital newspapers

The ever-perceptive Lex column at the Financial Times shows why a digital-only future for newspapers is a long way away, if it is possible at all. For the New York Times, even with some ambitious assumptions, it comes to the conclusion:

‘To break even as an ad-funded digital-only business, with a quarterly cost base of, say, $338m, NYTimes.com – already the number one newspaper site in the US – would either need four times as many unique users or ad rates four times as high as today’s.’

Scary.

Digital media history

Advertisements

One Response to “Scary sums for digital newspapers”

  1. Online news: bloggers v newspapers - will the lowest cost base win? Says:

    […] an article late last year in the Financial Times, Lex Column (link to the original quoted on the Magforum blog) said: […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: