Make your own inflight magazine

Passengers at Heathrow’s Terminal 1 can select magazine articles and have them bound into a hardback to take on their flight, says ideas website Springwise.com. Such custom publishing has been around for a decade in books, especially educational publishers and for books that would otherwise be out of print.

The big issue here is cost, as anyone who’s bought a 30p UK newspaper that costs £4 through such systems (and it’s only in black and white) will know. The economics of mass market producion are destroyed by personalisation and one-off printing.

For me, digital magazines were made for inflight reading, though the screens on the backs of seats are just not big enough. Media Week has some statistics on people’s preferences between print and digital formats, though the article’s title ‘Print titles still more popular than e-zines’ could have been written without the research.

According to a survey of 1,633 users of Australian magazine subscription site iSubscribe, 17% have read an e-zine, while 17% are not interested in doing so.

Digital magazine history

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