IPC in Virgin deal

Living Etc front cover

IPC has done a deal with Virgin Atlantic to put copies of Living Etc on flights. The publisher is careful to present the deal as a sampling exercise, keen for it not to be seen as just giving away freebies. The area has been a fraught one for newspapers, with such agreements often seen as devaluing sales figures.

Livingetc, Britain’s best-selling modern homes magazine is partnering with Virgin Atlantic to sample the magazine on all long haul Upper Class Virgin Atlantic flights from the UK, as of the August edition. Livingetc is one of only 6 titles being sampled on the flights and is the only home interest title. The copies are being bought from IPC by Dawson Media Direct who distributes the copies to Virgin.

IPC profile

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: