IPC in Virgin deal

Living Etc front cover

IPC has done a deal with Virgin Atlantic to put copies of Living Etc on flights. The publisher is careful to present the deal as a sampling exercise, keen for it not to be seen as just giving away freebies. The area has been a fraught one for newspapers, with such agreements often seen as devaluing sales figures.

Livingetc, Britain’s best-selling modern homes magazine is partnering with Virgin Atlantic to sample the magazine on all long haul Upper Class Virgin Atlantic flights from the UK, as of the August edition. Livingetc is one of only 6 titles being sampled on the flights and is the only home interest title. The copies are being bought from IPC by Dawson Media Direct who distributes the copies to Virgin.

IPC profile


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