Murdoch ‘set to close consumer magazine arm’

TV GUide 1989Mirabella 1990Elle in 1990INside OUt 2006love it! 2006
Four Murdoch magazines that have come and gone – now Love It! is under threat

News International is understood to be set to close its consumer magazine division, after it made a loss of nearly £10m, Media Week reports.

The Chelsea-based unit was set up in 2005 to launch women’s weekly Love It! Plans for other mooted titles, such as a news weekly and a second women’s magazine failed to come to fruition. However, it did wrest the contract to publish seven million-circulation contract magazine Sky Magazine for its parent from John Brown. It also took back the contract for monthly paid-for title Sunday Times Travel from River Publishing.

If it does close the division, it won’t the first time Murdoch’s UK empire has lost enthusiasm for (and a lot of money on) magazines. In the mid-1980s it launched Elle, and Sky in partnership with Hachette, both of which were sold to Emap and Mirabella (launched 1990, closed 1991). TV Guide was another failed offering in that period.

More recently, Inside Out had another short tenure on the shelves (1996-97).

News Magazines profile


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