Redwood powerhouse Chris Ward

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Christopher Ward as he appeared in Petticoat, a magazine for teenage girls

As joint founder and editorial director of customer publisher Redwood (not to mention former Daily Express editor when the Fleet Street job was still worth having – ‘Intruder at the Queen’s bedside’ was his big splash in 1982 after Michael Fagan broke into Buckingham Palace), Christopher Ward was one of the most powerful figures in the industry, so – as one of his protégés – it’s a pleasure to be able to show the lad as he looked as a Petticoat columnist in 1971 (27 May issue).

Big glasses, big shirt collar – a penny round? – triple buttons on the cuffs and long, curly hair. So 1970s! And I’ll bet he was wearing flairs or parallel trousers with chunky platform shoes. Trousers and shirts were tight then.

Petticoat – or Petticoat Trend – to give it the full title, was a large format weekly from IPC Magazines for teenage girls. The editor was Terry Hornett, who went on to found Carlton, a magazine publisher best known for young women’s glossy Options and Riva, a short-lived attempt to launch a glossy weekly in 1988. Carlton was bought by Reed in 1987 and then merged into IPC. Hornett made a foray back into magazine in 1993, when he bought the failing Time Out rival City Limits.

Redwood profile
Petticoat profile

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