Monocle sells

Monocle branded bike
Magazines have long had merchandising pages, but few can be as eclectic as Monocle‘s. The website is selling  products branded with its logo that include: a Comme des Garçons perfume; a bicycle; bags; and a Danish-made table. Media Week reckons the site has sold 2,000 bags.

Monocle and news magazines profiled

2 Responses to “Monocle sells”

  1. Tyler Brule keeps focus on Monocle « Magforum Says:

    […] coffers – they can step into Monocle shops or pay extra as a subscriber or buy lots of branded products by post to demonstrate their continent-hopping lifestyles.  Newspapers, by contrast, fail to build […]

  2. Hypno Says:

    really good article. i hope to implement some of these in my blog. thank you!

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