Standing out on a shelf

Zurich newsagent
Standing out on a crowded newsagent’s shelf is a tricky business, particularly when no titles are shown full-cover. So the left-third of the cover (see cover secrets) becomes vital. Above is how one Austrian publisher chose to do it. The cover has a very high gloss and is printed using reflective metallic inks. Expensive, but it stand outs out among the white covers. Such a shiny treatment does have a disadvantage though – it make the text very difficult to read.

What titles can you recognise on this Zurich airport news-stand?

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