Magazines, tins and beans

There are some things that can be done but shouldn’t be done. Like the weird ‘fruit’ in Kellogg’s Special K and impatient taxis trying to run over pedestrians on zebra crossings. Now, another comes into view: magazines on bottles. It’s the brainchild of a company called On Product Publishing.

Case studies show that companies such as Virgin and Tetra Pak have used the idea. It reminds me of a bin that used to sit in my office in Covent garden. It was from the Tin Marketing Council and emblazoned on the side were the words: ‘Another great idea hits the bin – next time, Think Tin.’ I [do not] look forward to finding a magazine strapped to the side of my can of beans.


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