Hello! goes for fashion

Hello! has taken out advertising in today’s Daily Mail Weekend magazine to plug the first of its quarterly Fashion Issues (£6; 340-pages; on sale 13 Feb). The colour advert is printed on card. The ratecard cost of a two spreads in the magazine is almost £168,000. A similar insert graced the Sunday Telegraph’s Stella – that’s another £63,000 according to the ratecard.

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