Covered in glory: Marie Claire

Claire Atkinson in the Independent profiles Joanna Coles and sees the Yorkshire-bred ‘gritty’ editor of US Marie Claire as a potential new Tina Brown. The piece discusses the ups and downs of black art of choosing cover models:

Coles has also shaken up conventional wisdom about who should grace the covers of American Marie Claire in age when newsstands are heaving with celebrity cleavage and fly-away tresses. Some choices have had praise, others criticism. Media-industry blogs criticised choices like Maggie Gyllenhaal and Sarah Michelle Gellar as uninspiring, while another cover girl, Ashley Simpson, caused a stir when she told women to love themselves as they are, and then promptly turned around and got a nose job. Coles wrote a stern editor’s letter on that turn-about. Grey’s Anatomy star Sandra Oh, one of the first actresses of Asian descent to make the cover, raised both eyebrows and interest. The issue helped lift newsstand sales by 22 per cent. Ultimately though, staples such as Angelina Jolie (with whom Coles spent an afternoon) and Ashley Olsen have been the best sellers.

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