Emap sells trade titles for £1bn

Emap has done a U-turn and sold its business-to-business magazines to Guardian Media Group and private equity firm Apax – which owns Incisive – for £1bn. The new company is to be called Incisive-Emap.

The sudden move came only two weeks after the company had scrapped the division’s sale and vowed to carry on as a trade publisher after selling its consumer magazines and radio stations to H Bauer.

But GMG, publisher of the Guardian and Observer, and Apax returned with a higher offer. Guardian report.

Incisive profile

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