The rise of customer magazines

Four of Sweden’s top 10 magazines by circulation are now customer titles. In the UK, the figure is eight and in the Netherlands, five, according to a feature in FT Deutschland. The paper’s website has the article in English with German translations that pop up for tricky words such as ‘mushroomed’ (wie Pilze aus dem Boden schießen). And as long as it uses phrases such as ‘heavy-handed encomium’ it’s going to need that glossary.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: