The rise of customer magazines

Four of Sweden’s top 10 magazines by circulation are now customer titles. In the UK, the figure is eight and in the Netherlands, five, according to a feature in FT Deutschland. The paper’s website has the article in English with German translations that pop up for tricky words such as ‘mushroomed’ (wie Pilze aus dem Boden schießen). And as long as it uses phrases such as ‘heavy-handed encomium’ it’s going to need that glossary.

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