Bauer tipped to take Emap

Both NatMags and Hearst are reported as having pulled out of bidding for Emap’s consumer titles, leaving Bella and Take a Break publisher Bauer as favourite.

Another report suggests bids are expected to be lower than expected – which would not be good news for the publisher in the week that Heat, one of its flagship titles, was excoriated in the press and by readers for a tasteless sticker involving Jordan’s disabled son. More than 100 people were reported as complaining to the Press Complaints Commission, prompting the magazine to settle quickly by making a payment to charity.

A deal would make good sense for Bauer if it wants to stay in the UK. The German group has struggled to launch new titles as its market-leading weeklies have faded in recent years.

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