NME goes radio ga-ga

IPC is following up November’s announcement of a TV channel for music weekly New Musical Express with NME Radio in a partnership with multimedia music company DX Media.

The round-the-clock digital station will focus on ‘cutting-edge sub-genres’ and will be launched in mid-2008. Ad sales will be handled by IPC Ignite.

NME publishing director Paul Cheal said: “It’s the next logical step … the NME brand already has fantastic reach amongst an audience who are notoriously difficult to target. Launching a radio service which allows that audience to hear NME recommended artists first, as well as the very best in indie music, is very exciting.’

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