Why are UK mags so expensive?

A few minutes in a magazine kiosk at Geneva airport left me asking: why are UK titles so expensive?

The figures speak for themselves. German Vogue CHF10 (about £4.20); French Vogue CHF10.90. Perhaps you would expect them to be at the cheaper end – not so far for transport; perhaps German and French titles sell more. But US Vogue is even cheaper – CHF9.70. Then in comes UK Vogue at a stonking CHF17.70 (£7.37)!

And it’s not just Vogue. Tatler and GQ were CHF17.70; Elle was CHF16.90 (US Elle was CHF9), Marie Claire CHF16.70 (US CHF12.90).

Anybody know what’s going on here?


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