Murdoch outlines plans for WSJ

Rupert Murdoch has told the Times (a paper he also owns) that he wants to bolster the international coverage of his new acquisition the Wall Street Journal and broaden it out from finance into the arts, culture, and fashion.

Such a strategy would see it come up against the New York Times, but would probably be a relief for the Financial Times. The FT came in for a criticism two years ago that it was moving away from its business base, most prominently from Andrew Neil, a former editor of Murdoch’s Sunday Times.

The present Times editor, Robert Thomson, would appear to be an ideal candidate for such a broadening of the Journal, however. He left the FT for Murdoch’s paper after missing out on the pink paper’s editorship.

At the FT, he led a relaunch of the weekend paper, turning How to Spend It magazine into a money-spinning monthly and the Saturday edition into the best-selling of the week – a model  other papers followed.

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