FT woos the bloggers

FT.com has introduced a change to its subscription-based business model. Subscribers still pay for full access but everyone else can read up to 30 articles free each month.

The reason the Financial Times has made the change is to attract more bloggers. News websites pick up far more hits when stories are talked about, particularly if they are Drudged.

So the FT gets a lot more free promotion at little cost to itself (except perhaps some peeved subscribers).


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