Fashion magazines on Twitter

The digital arena is a different world, with big magazine sales not guaranteeing a big online presence

Consider this Twitter snapshot today:

• Dazed and Confused (no official sales figure) on Twitter has 405,000 followers with 13,675 following;
• Grazia (ABC: 190,000 a week) has just 122,000 with 1,161 followers;
• Vogue (ABC: 205,000 a month) 731,000, but just 877 following;
• i-D (no sales figure) 449,000 with 303 following.

A mixed picture, but Dazed is clearly the Twitter winner. Good news for Jefferson Hack and Rankin.

Digital magazine: timeline

Dazed & Confused at Somerset House

Dazed & Confused magazine is to celebrate 2o years on the news stands with an exhibition at Somerset House in London and a book (shown above with Kate Moss on the cover).

‘Making It Up As We Go Along’ will run from 4 November 2011 to 29 January 2012 and is being curated by Jefferson Hack (who founded the title with photographer Rankin) and Emma Reeves in collaboration with Somerset House.

The exhibition features Dazed & Confused magazine’s ‘most infamous visual stories, legendary photoshoots, iconic covers, controversial editorial content and artwork from influential photographers, designers, and artists’.

Work includes commissions by Rankin, Nick Knight, David Sims and Terry Richardson, Jake & Dinos Chapman, Damien Hirst and Sam Taylor-Wood, Katie Grand, Katy England, Alister Mackie and Nicola Formichetti, Alexander McQueen, Vivienne Westwood and Gareth Pugh.

This exhibition coincides with a book on 20 years of Dazed & Confused published by Rizzoli.