The digital arena is a different world, with big magazine sales not guaranteeing a big online presence
Consider this Twitter snapshot today:
- Dazed and Confused (no official sales figure) on Twitter has 405,000 followers with 13,675 following;
- Grazia (ABC: 190,000 a week) has just 122,000 with 1,161 followers;
- Vogue (ABC: 205,000 a month) 731,000, but just 877 following;
- i-D (no sales figure) 449,000 with 303 following.
A mixed picture, but Dazed is clearly the Twitter winner. Good news for Jefferson Hack and Rankin.