Free fashion monthly for London

The streets of London are expecting the launch of aMUSE – a free monthly fashion/beauty/culture title for women – on April 30. A circulation of 120,000 is planned (about a quarter that of Stylist, but the Shortlist Media goes to 10 cities) from aMUSE Media. The editor is Sasha Slater and publisher is Stephen Murphy, former founder of Square Mile. Men’s weekly Shortlist and fashion weekly Stylist have established the ‘freemium’ sector and there’s a long history of free weeklies such as Girl About Town in the 1970s. Readers expect a glossier feel from monthlies, so it’ll be interesting to see how aMUSE addresses this.

Video interview with Shortlist founder Mike Soutar

About these ads

One Response to “Free fashion monthly for London”

  1. London news Says:

    London news…

    [...]Free fashion monthly for London « Magforum[...]…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

Join 38 other followers

%d bloggers like this: