A graphic designer asks…

By magforum

Andrew, graphic designer for Blues Revue, asks:

In my 10 years as a CTP prepress designer, myself and others within the industry have wondered what the term is for the image icon (often a variation of the logo of the magazine) that is sometimes located at the end of feature stories. This icon is often very small and appears only to indicate that the story text has concluded.

Executive used a fox’s head ranged right for the purpose (1982); The Face in 1980 used a pyramid; Riva in 1988 used a solid box; Italian men’s monthly King used a capital K reversed out of a black box (1988); and Mondo (2000) a red box with a capital M reversed out.

I’d call it a sign-off (but that would usually be the writer’s  name). Any earlier examples?

What would you call it?

Magforum glossary

2 Responses to “A graphic designer asks…”

  1. andrewlos Says:

    I’ve always called it an end stop. No idea why.

  2. Angela Says:

    I’ve always known it as an end point.

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