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BBC to review commercial activities

By magforum

The BBC is to review the commercial activities of its Worldwide commercial arm after it was accused of being an ‘out of control juggernaut’, says the Telegraph. The decision follows the furore over the forthcoming launch of a Lonely Planet magazine, after BBC Worldwide bought a controlling stake in the travel guide company.

This entry was posted on November 19, 2008 at 1:00 am and is filed under BBC magazines, launches, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “BBC to review commercial activities”

  1. BBC magazines under fire « Magforum Says:
    April 7, 2009 at 12:26 pm | Reply

    [...] Lonely Planet in 2008 came in for particular criticism. It announced its own review in November last year after these [...]

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