Haymarket has closed its women’s monthly Eve, says Media Week, but will maintain the website spin-off evecars.com.
Eve was bought by Haymarket from BBC Worldwide in January 2005 and was relaunched this year. However, it looked out on limb at Haymarket, which has always been a male-dominated, macho company, both in terms of magazines and staff.
Evecars is a joint set-up with What Car? Haymarket tried a similar idea in 1999 with Your Car, which was run by What Car? and Gruner + Jahr’s Prima.