Haymarket kills off Eve

Eve magazine launch issue

Eve magazine launch

Haymarket has closed its women’s monthly  Eve, says Media Week, but will maintain the website spin-off evecars.com.

Eve was bought by Haymarket from BBC Worldwide in January 2005 and was relaunched this year. However, it  looked out on limb at Haymarket, which has always been a male-dominated, macho company, both in terms of magazines and staff.

Evecars is a joint set-up with What Car? Haymarket tried a similar idea in 1999 with Your Car, which was run by What Car? and Gruner + Jahr’s Prima.

Eve profile

Haymarket profile

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