Dennis is to launch its third digital magazine on July 17 with free motoring title iMotor. The magazine will be sent out by email each fortnight with content based on test-drive videos, photographs, articles and reviews. The target readership will be ABC1 men aged 30 and over.
Dennis was able to sign up more than 100,000 subscribers for the March launch of consumer technology digital magazine iGizmo by marketing it to its database of 1.5 million male readers. Digital men’s monthly Monkey has ABCe figure of 245,404 copies a week (Jan-Jun 2007).
